Many companies give their old properties a new release from
time to time – think of Revell’s 1980s “History Makers” edition of classic kits
from the 50s and 60s, and they’ve appeared more than once since. Sometimes they
are kits with special appeal such as unique subjects, and Airfix recently
rereleased their “Angel Interceptor” from the 1967 TV series Captain Scarlet in this way.
To say the kit had a sitting marketplace is an
understatement. Airfix could barely keep it on their shelves, and availability
was intermittent on a number of occasions. It’s an old classic, to be sure,
released to coincide with the series, but, unlike the tie-ins Aifix had tooled
for the earlier programs Fireball XL5
and Stingray, this one had an appeal
that left it in the range as regular stock after the primary marketing phase of
the program was over, indeed the last time I was aware of it in the Airfix
catalogue was about 1982. Since then it has appeared once or twice, one time
modified as a snap-tight edition, and the model still carries some features
from this reworking.
It’s not a unique subject. Imai in Japan did the same plane,
though the two kits are a world apart in terms of proportion and approach. It’s
a typical 1960s Airfix kit with no cockpit whatever, dodgy proportions against
the “real,” thing, and raised surface detailing. So why should it have been so
popular with the modelling community?
Airfix turned it out in their new sharp-looking red box
edition, with quality plans and painting guide, excellent decals, and of course
used Roy Cross’s classic box art, so all this was in line with the reborn
Airfix’s branding and expected quality. The kit itself remains old and simple but
a tie-in with a program which has become a cult classic, so it would have to be
the special appeal of that cult status. There are a great many modellers
devoted to the worlds of the late Gerry Anderson, and they must have fallen on
this kit like the proverbial “seagull on a hot chip,” as we say in Australia. An
AM cockpit set was produced for it in resin, and any modeller worth his salt
can change raised to engraved panel work without undue cussing. A few
modifications and the kit builds a pretty satisfying representation of the
craft as seen on screen.
A few days ago Airfix announced the edition was being
discontinued, and that remaining stock was being sold off at a special offer
price. The item went OOS literally overnight as modellers stocked up, more than
one bought a carton of them, ten or more, to have against the day when the urge
to build one comes along. While it’s true that a great many of these will
change hands on eBay for years to come, it’s also true that the demand was so
remarkable, the kit’s status was immediately changed to pending by Airfix – maybe they rethought the wisdom of axing an
item which is so popular, even if its target marketplace is a comparatively
narrow one.
This reflects the trend to rework old classics. Consider
last year’s Round 2 edition of the MPC/Airfix Eagle Transporter from Space: 1999, in new packaging, with
celebrity endorsements and improvements in the form of modern, state of the art
decals. There is a great deal of traction left in old kits if the will is there
to exploit them, to bring them up to date in whatever ways are economically
feasible, and to celebrate their subject matter once again.
For myself, I still need two more Angels!
No comments:
Post a Comment