Thursday, September 18, 2014

Old Classics In Demand


Many companies give their old properties a new release from time to time – think of Revell’s 1980s “History Makers” edition of classic kits from the 50s and 60s, and they’ve appeared more than once since. Sometimes they are kits with special appeal such as unique subjects, and Airfix recently rereleased their “Angel Interceptor” from the 1967 TV series Captain Scarlet in this way.

To say the kit had a sitting marketplace is an understatement. Airfix could barely keep it on their shelves, and availability was intermittent on a number of occasions. It’s an old classic, to be sure, released to coincide with the series, but, unlike the tie-ins Aifix had tooled for the earlier programs Fireball XL5 and Stingray, this one had an appeal that left it in the range as regular stock after the primary marketing phase of the program was over, indeed the last time I was aware of it in the Airfix catalogue was about 1982. Since then it has appeared once or twice, one time modified as a snap-tight edition, and the model still carries some features from this reworking.

It’s not a unique subject. Imai in Japan did the same plane, though the two kits are a world apart in terms of proportion and approach. It’s a typical 1960s Airfix kit with no cockpit whatever, dodgy proportions against the “real,” thing, and raised surface detailing. So why should it have been so popular with the modelling community?

Airfix turned it out in their new sharp-looking red box edition, with quality plans and painting guide, excellent decals, and of course used Roy Cross’s classic box art, so all this was in line with the reborn Airfix’s branding and expected quality. The kit itself remains old and simple but a tie-in with a program which has become a cult classic, so it would have to be the special appeal of that cult status. There are a great many modellers devoted to the worlds of the late Gerry Anderson, and they must have fallen on this kit like the proverbial “seagull on a hot chip,” as we say in Australia. An AM cockpit set was produced for it in resin, and any modeller worth his salt can change raised to engraved panel work without undue cussing. A few modifications and the kit builds a pretty satisfying representation of the craft as seen on screen.

A few days ago Airfix announced the edition was being discontinued, and that remaining stock was being sold off at a special offer price. The item went OOS literally overnight as modellers stocked up, more than one bought a carton of them, ten or more, to have against the day when the urge to build one comes along. While it’s true that a great many of these will change hands on eBay for years to come, it’s also true that the demand was so remarkable, the kit’s status was immediately changed to pending by Airfix – maybe they rethought the wisdom of axing an item which is so popular, even if its target marketplace is a comparatively narrow one.

This reflects the trend to rework old classics. Consider last year’s Round 2 edition of the MPC/Airfix Eagle Transporter from Space: 1999, in new packaging, with celebrity endorsements and improvements in the form of modern, state of the art decals. There is a great deal of traction left in old kits if the will is there to exploit them, to bring them up to date in whatever ways are economically feasible, and to celebrate their subject matter once again.

For myself, I still need two more Angels!

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